Build the Right Structure.
Accounts organized around your services, locations, and buying intent keep budgets, messaging, and reporting aligned.
02 · Paid search
Reach Customers Ready to Buy.
Sammy Sites builds and manages Google Ads and Microsoft Ads campaigns around the services you sell and the areas you serve. Each campaign is structured, tracked, and optimized for qualified calls, forms, and bookings at a cost your business can sustain.
From account structure to landing pages and conversion tracking, the work is aimed at inquiries you can profit from.
Search demand
Qualified lead
Booked work
Follow-up
One systemVisibility.
Conversion.
Operation.
Conversion.
Operation.
Lower Cost Per Lead. More of the Leads That Matter.
Selected results from documented paid-search accounts: a lower cost per lead, more leads on a smaller budget, and a measured return on advertising spend.
−29%Paid-Search Cost Per Lead
+9%More Leads on 23% Less Spend
2.4×Return on Ad Spend
These accounts were built around the services and locations with commercial value, with search-term management, tested ad copy, and conversion tracking guiding where the budget went.
Figures describe selected accounts and reporting periods. Return on ad spend measures attributed revenue against advertising spend, not profit. Results vary by market, budget, and starting position.
Paid search capabilities
What Paid Search Management Includes.
Structure, targeting, creative, and measurement, all aimed at profitable inquiries.
Manage Keywords and Search Terms.
We choose the searches worth paying for and keep refining negative keywords, so spend goes to customers with real intent.
Write Ads That Earn the Click.
Ad copy and assets—sitelinks, callouts, call and location extensions—state your offer plainly. We test variations and keep what performs.
Align the Landing Page.
Each click lands on a page that matches the search, explains the service, and makes the next step obvious.
Bid and Pace With Intent.
Bid strategies and budgets follow your lead targets and capacity, with remarketing to bring back interested visitors.
Track and Report Transparently.
Reliable conversion tracking records calls, forms, and bookings. Reporting shows where spend went and what it produced.
Experience Behind the Execution.
Sammy Sites brings certified Google Ads capability and hands-on experience managing paid search for service businesses in competitive regional markets.
The priorities are commercial: which services justify the spend, where you compete, and what a qualified inquiry is worth.
You get clear direction, focused execution, and reporting that explains the next decision.
How the Work Unfolds.
Step 01
Assess the Opportunity.
We review your accounts, services, service areas, competition, and conversion paths to see where paid search can produce qualified inquiries at a sustainable cost.
Step 02
Build and Launch.
We structure the campaigns, set up conversion tracking, write the ads, align the landing pages, and launch with clear cost-per-lead targets.
Step 03
Optimize What Works.
Search-term, conversion, and cost data guide bids, budgets, keywords, and creative, expanding into the services and areas that perform.
Questions About Paid Search.
Do you manage Microsoft Ads as well as Google Ads?
Yes. Google Ads is usually the larger channel; Microsoft Ads often adds lower-cost volume. Both are structured around the same services, locations, and conversion goals.
What budget do we need?
It depends on your market, the services you want to grow, and the cost of competing searches. We recommend a starting budget from your economics and lead targets, then adjust as the data comes in.
How quickly will we see leads?
Paid search can produce inquiries soon after launch. Cost per lead and lead quality improve as search-term, bid, and landing-page data accumulate. The figures on this page describe selected accounts, not a standard timeline.
Can paid search work alongside SEO?
Yes. The two share service priorities, geographic focus, and measurement, and we evaluate each channel’s contribution separately.
Who owns the ad accounts and data?
You do. Campaigns run in accounts your business owns, with tracking and reporting you can see at any time.
Put Your Budget to Work.
Tell us what you do, where you operate, and which services you want to grow. We’ll review your current paid-search presence and show where structured campaigns can help.