(347) 368-8797
Over a 16-month performance period, SammySites helped KWB Law generate 135,000+ Google search impressions and 3,200+ organic website clicks, producing an approximate 2.37% organic click-through rate. Compared with a standard 1% legal industry benchmark, this represents approximately 137% stronger CTR performance, or 2.37x stronger than benchmark. In the South Florida personal injury market, where comparable Google Ads clicks can realistically cost $150 to $200 per click, that organic traffic represents an estimated $480,000 to $640,000 in paid-search value. Based on this performance, the SEO work produced an estimated 11x value multiple, outperforming the common 5x to 7x strong legal marketing return range. Projected over five years, replacing this level of organic traffic through PPC alone could require a seven-figure paid advertising budget. Beyond the numbers, organic search visibility also carries a major trust advantage, as consumers often view organic listings as more credible and authoritative than paid ads.